The theme of the
relay is "Journey of Harmony".
The theme embodies the Olympic ideal of 'placing sport at the service
of the harmonious development of man, with a view to promoting a peaceful
society concerned with the preservation of human dignity'. 'Harmony' boasts
strong Chinese characteristics, and expresses the traditional Chinese
philosophy in pursuit of a balance between man and nature, among people
and between man's body and soul. It also supports Chinese people's wish
of building a harmonious society of enduring peace and common prosperity.
The slogan of the relay is "Light the Passion Share the Dream".
The slogan is highly expressive of the theme and distinctive in sentence
structure. "Light the passion" captures the spirit of Olympic
Torch Relay and is inspiring. "Share the Dream" falls within
Olympic language terminology and correlates with the staging concepts
of the Beijing Olympic Games and its "One World One Dream" slogan.
The slogan is simple, meaningful and easy to remember, read and share
The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration
to the traditional concept of "fire phoenix", and presents the
image of two runners holding the Olympic Flame high. As ancient Chinese
legend has it, phoenix is the king of all birds, and symbolizes good fortune,
eternity, nobility and happiness. The use of the phoenix image in the
Torch Relay logo conveys the idea that the Torch Relay will send the best
wishes from the Beijing Olympic Games to people all over China and the
rest of the world